Beyond being a co-working space, Casa Les Punxes —part of Cloudworks— is interested in respecting Barcelona’s cultural heritage while breathing new life into an iconic building with a dynamic identity. Casa de les Punxes offers a broad program of cultural activities and opportunities for personal wellbeing.
“This project led us to rethink the workspace as a concept, and explore the direction of these spaces in the future. Prioritizing collaborative spaces, flexibility and relaxation. Casa les Punxes responds to the new wave of workers, the ones that seek the balance between work and Leisure.” (Nico Cevallos, Strategic Design Researcher at Folch)
Starting from the logo proposal for Casa Les Punxes, Folch looked for a way to graphically introduce a wink to the modernist building, choosing a typography with pointed terminations and a vertical character structure. A secondary monospaced typeface was chosen to give contrast and balance. The color palette draws from the original colours of the lobby and the stained glass on the main floor of the building and roof details.
“For the graphic identity we were inspired by traditional publications. Gestual and handmade illustrations are combined with mechanical and strong typographies found in old newspapers.” (Oriol Corsà, Graphic Designer at Folch)