Chaser Systems commissioned fagerström to develop a new brand identity that would allow it to position itself as one of the leading European cybersecurity companies, a field dominated mostly by American or Israeli companies.
Chaser Systems is a UK-based cybersecurity company working in the protection field, based on the principles of simplicity, specialization, product effectiveness and developer experience. The company seeks to solve the most complex cybersecurity issues, building solutions that act at the most fundamental levels, striking an optimal balance between security and usability.
The brand, which is based on the values of authority, precision, action or wisdom, seeks to convey concepts related to defense and security. The new logo features an arrow that represents a spearhead, evoking the seeker and hunter suggested by the company’s name. On the other hand, the symbol can also be interpreted as an umbrella, a tool that symbolizes values such as efficiency and protection.