LBF was created by Gabby and Will in the beach town of Newcastle, Australia. Their purpose is to help communities live more consciously by offering safe, natural and organic essentials that have minimal impact on the planet.
“They approach us to have a rebrand in the middle of the pandemic scenario. During those uncertain times more than ever, we seek to create a brand identity that can be a source of comfort, familiarity and trust. We wanted to achieve it through a design approach that feels celebratory, joyful, human, not pretentious or aseptic.” (by makebardo)